Everywhere you go, everywhere you look, a new smartphone commercial pops up, inviting passers-by to buy this incredible product.
The mobile market is expanding faster than lightning, and it is expected to have more than 2 billion smartphone users worldwide. This prolific development is undeniably changing the market industry as their focus has shifted into understanding mobile users.
In an online article about affiliate marketing, a Nielsen study for Google on the mobile path to purchase was presented. The study brought to light that:
• Mobile consumers use their phones for research. Customers can spend more than 15 hours per week researching.
• 93 % of these researchers will go on to make a purchase, either online or offline.
• More than half of the consumers want to make a purchase immediately after completing their research.
The way people are using the web demonstrates the shift in perspective, and of course, in consumer behavior, proving that more and more people could ending up on your site while they’re on the go.
Fortunately, there are websites that take care of such services in a professional and trust-worthy way. A good example is BAFF Affiliate Networks.
The CEO, Ben Givon, explains why the company was founded: “We were tired of monitoring our traffic, campaigns, affiliates and advertisers through various systems that each is doing only a small part of what we actually need. We understood that most of our colleagues are facing the same issues on daily basis. Our team philosophy is: support, support, support”.
According to Givon, affiliate marketing “is an advertising model where a company pays compensation to third party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are referred to as affiliates and the commission fee incentivizes them to find ways to promote the company”.
If you are an affiliate marketer, and you don’t adapt to mobile, you will be left behind. A user-friendly and accessible mobile experience can be a game-changer when it comes to promoting your business. While a poor mobile website experience could mean a lost sale for you.
Who are the main players in affiliate marketing? Advertisers and publishers.
Advertisers are the product owners, application developers, etc., and they are interested in promoting their products. Their main goal is to get high-quality clients that are consistently able to pay for services.
Publishers are in charge with websites, blogs or other online media platforms, and are recruited by advertisers to promote their products in exchange for a fee.
Affiliate Marketing And Fake Ideas
If you think affiliate systems are fast and easy to manage, you will be disappointed. In fact, it requires a lot of work and you also have to consider the competition. You will need to foster qualitative relationships with your partners, constantly updating your content with the right information, and so on.
They are flourishing because they are a group of experts that use the latest tracking technology and a world-class support team. Another myth about this branch of marketing is that success will come only if your product is promoted on as many sites as possible.
Not necessarily because the idea behind such a perspective should be quality first, and not quality over quantity. For instance, an equity management services firm has over 20,000 affiliates in its system, but only about 25 affiliates generate 85% of revenue.
Therefore, selecting the appropriate affiliates can save you money and boost your business. Whether we are aware or not of its benefits, affiliate marketing is a powerful, governing factor that can help any business step-up their game.
@steveolenski is a marketer who also happens to be among the most influential writers in the space. He’s been called The CMO Whisperer & Distiller of Truth. He’s looking for his next challenge.