Prioritize your best-selling products or services
Another method for testing your price extensions could be categorizing and giving priority to your products and services or product categories. And by best-selling, Ben Givon refers to what is trending right now. What are your target audience and potential customers searching for and in need of? You could have a product, service or brand that is the cheaper option when compared to those of your competition but that does not necessarily mean that consumers will always choose you every time.
Consider organizing your products or services in order of popularity rather than price range. Depending on what your business offering is you need to put yourself in your customers shoes; what are your target audience looking for? Include catchy descriptions that cry out for engagement and create a sense of urgency, such as while stocks last or limited time offer. By prioritizing your products or services by what consumers are actively searching for the most you can put yourself in a better position to ramp up traffic and engagement and gather more sales.
Increase your awareness for both your brand and new services and products
Another price extension testing method could be focused on developing awareness. Let’s say that you have a new product and you want to boost the awareness of that product, well one effective marketing strategy could be to make the brand new product appear first on the price extension when a user searches for products relevant to your niche. But where you may not see your conversion rate rise you may see an increase in your engagement rates and traffic.
Discover what subscription plans work best for your business and niche
Another price extension testing strategy is more likely suited for subscription accounts, however, it doesn’t harm to try testing your business price extensions through yearly or annual billing methods.
Market any free products or services you have to offer
This is a very effective strategy for testing the performance of your Google Ads price extension; but why? Basically Google Ads allows advertisers to list products and services as zero dollars. This is an effective method for marketing free trials of your business offering, such as one month’s free subscription.
If you’re interested in getting more traffic into your sales funnel and ramping up your engagement, offer a demo, or a sample of what your business offering is all about. Ideally you want your target audience and potential clients to get to know your brand and what you have to offer as a business. What better way to do so than organizing your price extensions with your free offers and trials at the beginning. If you have any products or services that you can offer for free, like a free subscription for a month, and you have a well-designed and user-friendly landing page, you could open your Google Ads price extension with a zero dollar price starting point. For any business who has the ability to offer free services and products leveraging a zero-dollar price extension is definitely the way to go to reap positive marketing results such as higher ROI, conversion rates and sales.
Begin testing Google Ads price extensions as soon as possible
Setting up and running a price extension in Google Ads is a simple process, yet Ben Givon believes the most crucial part that we should concentrate on is trialing and experimenting with the most suitable price extension on Google Ads. Discover which one will have the greatest impact on the performance of your marketing campaign or your business objectives and goals. You might be focused on increasing your total sales. You might need to concentrate on pre-qualifying the client to ensure that you’re reaching the ideal consumer who is genuinely interested in your business offerings. The type of strategies you will use in your Google Ads price extensions depends on the type of account you have, but the best way to know which strategies work best for you is through trial and error.