Today the internet is everything. We cannot as much as figure out our coffee order without glancing on Instagram to see which newest iced mocha latte we ought to try at Starbucks. But who drives these trends? Clearly, they are not born of thin air?
You guessed it – influencers.
What is an influencer?
An influencer is a person, brand or organization that is considered to have elevated expertise on a certain product or service and whose platform could be used for endorsements and product placement. Influencers come from all ends of the world and for all industries.The range of influencers out there is broad. Influencers tend to be advocates of the products they endorse. They are trusted by consumers because they do not work for the brand but are third-party affiliates who share their experience with the product and offer their unbiased opinion on it.But who are these people? Are they celebrities, politicians or just ordinary folk? Let’s take a look at the five most influential social influencers of today.
1. Donald Trump
The 45th President of the US has spent significant time posting on Twitter. Trump’s daily posts caused many to criticize his behavior, because the President often tweeted false information as well as random things, like his favorite slogan “Make American Great Again”.
On one occasion, Donald Trump posted a whopping 84 times in one single day. This is unlikely to happen again, as the platform banned Trump following the riots at the Capitol.
2. James Charles
The beauty influencer is one of the leading social contributors in his industry. He was the first male ambassador for CoverGirl and gained a massive fanbase of over 15 million subscribers.
The influencer did have a series of hiccups along his road to success such as falling out with fellow beauty vlogger Tati Westbrook. This even lead to the notorious creation of the ‘cancel culture’ and opened discussions about the dark side of influencer marketing.
3. Jenna Marbles
Jenna Marbles is a Youtuber who creates comic content and shares it with over 27 million subscribers on her various platforms. Her channel has had almost 4 billion views since its inception in 2013.
Despite her ongoing success over the last years, Jenna Marbles stopped producing content in 2020 due to the ‘blackface’ scandal. Marbles released her very last video where she described her past content as “racist” and “shameful” and added that she is moving on from YouTube.
4. Prince Harry and the Duchess of Sussex, Megan Markle
The couple were an unlikely pair from the start. Him – royal prince, brother to the heir of the British throne. Her – a Hollywood actress with one major role in Suits. Yet here we are.
Following Megan and Harry’s marriage, the couple started disconnecting themselves from the family. The royal family does not tolerate members to have independent social accounts, but the newlyweds didn’t care.
The two launched their own social media account on Instagram called @SussexRoyal in April 2020. Their subscriber list exploded in the next few days and has accrued over 9 million active users since then. The pair’s content is focused on their work as royals and the topics they are passionate about like climate change and mental health awareness.
5. Kylie Jenner
The Kardashians are known for sharing their life with the world, but the youngest in the family managed to turn her personal Instagram account into a platform for promoting her business. The influencer shares her fashion taste, cosmetics, and lifestyle on a daily basis. Currently she has over 211 million followers on her personal account and 25 million followers on Kylie Cosmetics.
Kylie’s account allows her to promote her own cosmetics line without needing to spend much on outbound marketing.