Create and post relevant and engaging blog posts
When you start promoting your new business offering, some advertisers may not have a landing page to send their target audience to. Furthermore, your new offering may simply be an update or upgrade of an existing account or platform. If this is the case, then your business goals may be to just get your existing customers to engage with your brand or to improve remarketing efforts.
Creating and posting a blog post on the new offering is a practical way to dive into all the aspects, features and positive benefits you would add to a landing page, and you can include the link to the blog article through your email campaigns and social media networks.
Regardless of whether you have a landing page or not, a blog post is an effective channel for announcing your new product or service and offers lots of opportunities for you to add links to the landing page.
Host events, either virtual or face to face
Hosting events not only gets your target audience enthused about a new business offering but can also gather new customers to engage with your brand and business as a whole.
Events do not have to be over the top and micromanaged; something like an open house or a webinar or tutorial session will work for businesses in industries such as health and fitness and retail shops. If your business is located near other local businesses, then it could be a good idea to team up and collaborate to promote your new product or service.
During the coronavirus pandemic virtual events act as a potent marketing instrument. You could for example:
- Run a Facebook Live session showcasing the new offering and displaying its characteristics.
- Host a recorded or live Q&A session on the new service or product.
- Make an influencer who has the experience and professional knowledge with your new business offering with the pledge to reveal the new product or service at the end.
Keep updating and offer upgrades
If your business offering is more service-oriented than product-oriented, like a spa, hairdressing salon, fitness center, you could offer upgrades fir clients to trial your new service. Are you promoting a new hair spray at your salon? Why not offer a free upgrade for loyal and existing clients to give it a go. Are you broadening your marketing firm’s PPC services? Include the new service to existing customer deals at the legacy pricing. Another effective method could be to provide free delivery of your new business offering, as a limited time promotional offer.
If your new product or service is an upgrade of a previous version, you could offer a trade-in process. Trade-in promotions are effective as customers are more likely to purchase a new business offering using a coupon or discount that they already have in their possession.
Post customer reviews
One of the most effective ways to promote a new business offering is to give your consumers the ability to advertise and promote it on your behalf. If you implement some of the tips mentioned in this post and part one of this post, you can then request feedback on the new service or product.
Online reviews are a key component when promoting your new product or service. According to thanx.com
- ‘91% of consumers regularly or occasionally read online reviews.’
- ‘84% of people trust online reviews as much as a personal recommendation.’
Use social media posts to promote your new business offering
If you are implementing all or any of the strategies referred to earlier, make sure to advertise your offers and promotions on your social media accounts. This is an effective way to broaden your target audience reach and your clients can easily like and share your posts. An additional benefit is that target audiences can post any questions about the product in the comments. Their questions and the answers that you provide work as organic FAQs. You could then link the social media post to a landing page and blog post with further information.
Launch a Facebook ads campaign
Facebook has more than one billion active users, making it an optimal place to reach consumers who could be interested in engaging with your business offering. Facebook ads campaigns are very effective due to the fact that the personal data found through users’ profiles makes for specific audience targeting. You can target based on gender, age and much more.
What’s the most effective way to promote your new business offering?
The most effective method to promote your new business offering will rely upon what channels your target audience frequents and what their online practices are. Furthermore, you should make use of different channels and promote across most of them. The more consistent your campaigns are, and the more your target audience finds out about it, the more engagement you can expect. So give these strategies a try and see which ones work best for your business.