When Google sneezes, webmasters catch a cold. Every time Google updates its search algorithm, particularly a core update that will significantly affect the search engine results pages, webmasters become incredibly concerned.
The fresh update to Google’s core algorithm in May of this year is no different, driving many uncertain and bemused webmasters and search engine optimizers to express their concerns on social media platforms such as Facebook and Twitter.
As a result of the recent algorithm update, many local businesses, small scale news websites, and forums notice the impact.
However, you don’t have to worry anymore because Ben Givon has made this blog post with everything you need to know about the Google Search Algorithm update in 2020.
In this blog post, we will break down the Google May 2020 Core Update, asses the changes, how it could influence your rankings, and how you can maneuver yourself to either sustain or optimize them.
Google announced the algorithm update on May 4th, 2020 ‘Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before.’
In a blog post entitled What webmaster should know about Google’s core updates Google wrote the following:
‘As explained, pages that drop after a core update don’t have anything wrong to fix. This said we understand those who do less well after a core update change may still feel they need to do something. We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward.’
‘A starting point is to revisit the advice we’ve offered in the past on how to self-assess if you believe you’re offering quality content. We’ve updated that advice with a fresh set of questions to ask yourself about your content:’
‘Content and quality questions’
- ‘Does the content provide original information, reporting, research, or analysis?’
- ‘Does the content provide a substantial, complete, or comprehensive description of the topic?’
- ‘Is this the sort of page you’d want to bookmark, share with a friend, or recommend?’
- ‘Does the content provide insightful analysis or interesting information that is beyond obvious?’
- ‘If the content draws on other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality?’
- ‘Does the headline and/or page title provide a descriptive, helpful summary of the content?’
- ‘Does the headline and/or page title avoid being exaggerating or shocking in nature?’
- ‘Would you expect to see this content in or referenced by a printed magazine, encyclopedia, or book?’
During a two week period, Google edged the changes in slowly with a number of smaller previous updates to its algorithms.
Towards the end of May, Google said that the algorithm core update had been completed, and the adjustments were in place.
The world’s largest search engine suggested that the algorithm update was paired with the earlier E-A-T principles of Expertise, Authoritativeness, and Trustworthiness and linked to a past blog article.
The original core update that has been connected to the E-A-T principles was launched in the second quarter of last year.
As things stand, there is mixed feedback as to whether or not the algorithm update has significantly optimized the E-A-T principles.
Some early signals suggested that authority is the most important principle in the E-A-T update. As social media and eCommerce companies continue to dominate most SERPs (Search Engine Results Pages), they even manage to get multiple sites and ads ranking for a single keyword.
But other evidence appears to signal that trustworthiness and expertise have become more important than simple content quantity and the authoritativeness of a site.
Unsurprisingly, Google hasn’t let too much out of the bag regarding the core algorithm update details. Furthermore, they don’t want to spill the beans to unscrupulous webmasters and SEOs.
So, as always, there is no authoritative data to reinforce and support which data interpretations or posts are accurate.
So, let us begin by examining who benefitted the most from the latest update.
Social Media, eCommerce giants, and News outlets were amongst the biggest winners of the Google Search Algorithm update.
The fallout of the finished core algorithm update introduction was all but peaceful.
Initially, webmasters and SEOs jumped on social media to vent their frustrations and concerns that the new core update appeared to favor eCommerce giants and social media networks, giving them an unfair advantage in the online marketing and advertising industry.
One Twitter user even went as far as to describe the core algorithm update as a social media update in an angry post:
“This is Not #Google #May #Core #Update it is Social media Core Update. Because #Pinterest, #Facebook, #Reddit, #Amazon, #Quora, and other Sites are ranking without any content only with Images or just a few lines while websites with High-Quality content are outranked.”
The new rollout of the Google algorithm update appears to have boosted the weight of authority in the E-A-T balance. After all, low-quality content is now ranked based on domain strength.
But it doesn’t stop here.
eCommerce companies are also benefitting from the new Google algorithm update, typically getting at least three separate pages ranked for a single keyword.
This may be a huge blow to affiliate marketers that depend entirely on SEO. It is closer in line with user search intent for commercial search terms rather than niche content.
Google’s reaction to this feedback suggests that they are satisfied with the aftermath of the core changes. Probably because, as of June 2020, most commercial searches are still controlled by many pages from eCommerce giants such as eBay and Amazon.
Google Search Core Algorithm 2020 update: What is the bottom line?
To ensure that they do not give up any of their market shares, Google is constantly striving towards a better-quality search result for all keywords.
Occasionally, for instance, in May, that involves rolling out algorithm updates that rattle more webmasters and SEOs than it satisfies.
Despite not being a particularly large update, it impacted a broad scope of small-scale affiliate marketers and authority websites.
In the event that you were impacted by the core update, there is light at the end of the tunnel; you have a guide to find your way back into the SERPs.
Mold your content to adhere to the E-A-T principles, and feature more experts.
Work with the E-A-T guidelines, and you could begin competing with the existing authority sites without needing to splash out on expensive backlinks or wait for another algorithm update.