In an ideal world, most advertisers will know their marketing goals before they set up and launch an online marketing campaign. However, when push comes

In 2019, Google surprised many at its yearly Google Marketing Live event after it announced a plethora of planned new tools and features to give

Maintaining a constant flow of sales for your business requires a good understanding of the lead generation and how to ensure that your business website

It goes without saying that online marketing and all the elements that branch out from that umbrella term such as Search Engine Optimization (SEO), social

Join other content producers Regardless of the fact that you and other content producers target the same demographic and customers, your relationship does not have

Online video platforms, such as YouTube, are becoming more popular amongst online traffic, especially as the coronavirus pandemic has confined people to their homes under

As the coronavirus pandemic continues to paralyze global economic growth and consumer spending, businesses have been forced to adjust their marketing strategies and campaigns to

The coronavirus’s impact has put pressure on many small-scale businesses to find new and innovative ways to reach their target audience. But on the bright

Our everyday lives have been impacted one way or another by the coronavirus pandemic, and the marketing industry is no exception. Whether your business has