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Cold hard facts. Your business needs an affiliate program to survive, let alone thrive. With the enormous increases in client acquisition cost over the last

Your affiliate program is up and running, and your advertisers and publishers are enjoying the conversions and revenues. This isn’t the time to rest on

Not too long ago, digital marketing programs were the exception. Today a digital marketing program is essential to the success of any kind of business.

So, medical issues aside, too many cookies can be harmful to the health of your online tracking. While cookies as a whole are a necessary

FOMO – Fear Of Missing Out. This is a powerful psychological trigger that experienced affiliate marketers have learned how to harness and use in their

If you’ve spent any time at all running marketing campaigns, then you will have come across Split Testing at one stage or another. Split testing

When it comes to online advertising, the landscape has shifted from the early days of the internet when the choice of advertising medium was limited

Anyone who has ever run campaigns with paid traffic sources has come across Bot traffic in one shape or another. Even if the traffic source