It doesn’t matter where you are in the world, you will have noticed the impact that the coronavirus outbreak has and is having on our everyday lives. These difficult and

The World Health Organization’s Regional Director for Europe, Dr. Hans Henri P. Kluge, gave the following statement on March 12th: “More and more countries are now experiencing clusters of cases

According to internetlivestats.com ‘Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.

What is the Google Display Network? Google claims that ‘The Google Display Network can help you reach people while they’re browsing their favorite websites, showing a friend a YouTube video,

What is the difference between transactional and marketing emails? How do you know which one to send? The gap that separates both categories of emails is somewhat blurry and rules

During the internet’s early days, when SEO was still in its baby stage, various companies would employ various marketing techniques to boost website SEO. Since everything was still in its

Email marketing, done right, can be a catalyst for success turning potential customers into buyers. According to a report by the Radicati Group entitled Email Statistics Report, 2018-2022 the number

First of all, what is meant by churn rate? The churn rate or, customer churn, as it is also commonly known, refers to the rate with which consumers stop purchasing

Google suggests that its “Display Network sites reach over 90% of Internet users worldwide.” The Google Display Network encompasses more than just websites; it reaches apps and videos. What is

A successful online marketing campaign relies on effective landing pages. There’s a common pitfall when it comes to conversion rates and that is dull, boring and irrelevant landing pages. How

Whether you’re an expert or rookie, optimizing your Google Ads account is a must. Along with the new year come new challenges and opportunities, so let’s have a look at

According to eMarketer.com “More than 71% of US internet users will access a social network at least once a month this year. From a distance, Facebook has easily maintained its

It is a well-known fact that Google regularly updates its search algorithms. This method of continual development and change may be greatly beneficial to ordinary users but can be a

When it comes to digital advertising there is one word that comes to mind: costly. Despite the global economy displaying symptoms of a slowdown, the risk of a global recession

When it comes to landing pages, load speed is crucial. Load speed is essential for any web property, but for landing pages, time is of the essence. Think about it

As millennials move into their late 30’s, their consumer activity has become the subject of intense interest to corporations, behavioral analysts and marketeers.    But marketing for millennials is difficult, particularly

Since the emergence of Bitcoin in 2009, digital currencies have continued to grow in popularity. The appeal of Bitcoin lies in the security, irreversibility and anonymity of the transactions it enables. The concept of a decentralized, universal currency prompted public fascination and, at the

I’m a big WordPress user, with the vast majority of my websites running the popular CMS. The one group of sites I had on a different system were my eCommerce sites, which

With 2020 fast approaching there are some important upcoming trends that demand your attention if you are interested in optimizing your marketing strategies and campaigns. What trends will the new

As a new blogger, you may have a lot of things you wish to say. The problem is getting someone to listen – or in this case, to read what