Email marketing, done right, can be a catalyst for success turning potential customers into buyers. According to a report by the Radicati Group entitled Email Statistics Report, 2018-2022 the number

First of all, what is meant by churn rate? The churn rate or, customer churn, as it is also commonly known, refers to the rate with which consumers stop purchasing

Google suggests that its “Display Network sites reach over 90% of Internet users worldwide.” The Google Display Network encompasses more than just websites; it reaches apps and videos. What is

A successful online marketing campaign relies on effective landing pages. There’s a common pitfall when it comes to conversion rates and that is dull, boring and irrelevant landing pages. How

Whether you’re an expert or rookie, optimizing your Google Ads account is a must. Along with the new year come new challenges and opportunities, so let’s have a look at

According to eMarketer.com “More than 71% of US internet users will access a social network at least once a month this year. From a distance, Facebook has easily maintained its

It is a well-known fact that Google regularly updates its search algorithms. This method of continual development and change may be greatly beneficial to ordinary users but can be a

When it comes to digital advertising there is one word that comes to mind: costly. Despite the global economy displaying symptoms of a slowdown, the risk of a global recession

When it comes to landing pages, load speed is crucial. Load speed is essential for any web property, but for landing pages, time is of the essence. Think about it

As millennials move into their late 30’s, their consumer activity has become the subject of intense interest to corporations, behavioral analysts and marketeers.    But marketing for millennials is difficult, particularly

Since the emergence of Bitcoin in 2009, digital currencies have continued to grow in popularity. The appeal of Bitcoin lies in the security, irreversibility and anonymity of the transactions it enables. The concept of a decentralized, universal currency prompted public fascination and, at the

I’m a big WordPress user, with the vast majority of my websites running the popular CMS. The one group of sites I had on a different system were my eCommerce sites, which

With 2020 fast approaching there are some important upcoming trends that demand your attention if you are interested in optimizing your marketing strategies and campaigns. What trends will the new

As a new blogger, you may have a lot of things you wish to say. The problem is getting someone to listen – or in this case, to read what

What is Quality Score and what influence does it have on Google Ads? To create and maintain a successful PPC marketing campaign through Google Ads, Quality Score is key. Your

Monitoring the number of updates Google makes to its algorithms is challenging to say the least, particularly as Google refrains from explaining why it makes frequent changes to the way

Google launched Lighthouse 3.0 last year in May, which is a revised version of the tool used to test website page speed and quality. Lighthouse 3.0 introduces new features in

Mobile marketing has become increasingly popular and effective in maximizing the desired results and targets of many marketing campaigns; but, if you’re not careful you could find yourself at a

Whether you are building a website or are thinking about starting, WordPress is by far one of the most effective and practical website-builder available. WordPress offers a variety of functional

When someone says ‘social media’ what is the first thing that comes to mind? When it comes to social media most people think of Facebook, Instagram, and Twitter. However, messenger