FOMO – Fear Of Missing Out. This is a powerful psychological trigger that experienced affiliate marketers have learned how to harness and use in their

If you’ve spent any time at all running marketing campaigns, then you will have come across Split Testing at one stage or another. Split testing

When it comes to online advertising, the landscape has shifted from the early days of the internet when the choice of advertising medium was limited

Anyone who has ever run campaigns with paid traffic sources has come across Bot traffic in one shape or another. Even if the traffic source

WordPress is arguably the most popular CMS (Content Management System) in the world, with over sixty-percent market share. That’s more than all other CMS platforms

PPC (Pay-Per-Click) on the major search engines work, and they work across almost every vertical. While Google AdWords is the stand-out PPC network, they frown

Leads are the life-line of any business, digital or traditional brick-and-mortar. Regardless of the industry you’re in; leads are the name of the game. After

Email marketing has one of the highest return/cost ratios in affiliate marketing, with industry-wide returns of close to $40 for every $1 invested. Once you

One of the questions we get asked regularly has to do with cloaking. There is a long-standing dispute regarding the topic of cloaking, and some