Join other content producers
Regardless of the fact that you and other content producers are targeting the same demographic and customers, your relationship does not have to be antagonistic. Actually, I would urge you to try and build a cooperative relationship with your competitors, for example, a business relationship that benefits both businesses and both marketing campaigns. Remember that the main objective for creating YouTube content is to make it valuable, relevant, and engaging for your viewers and target audience; as well as to grow your pool of quality leads and conversions. The presence of a competitor or rival business does not mean that your business goals and targets will be obstructed in any way.
This brings us to the pressing question; how do you increase your views on YouTube while cooperating with other content producers and competitors who are aiming for the same demographic and consumers? Simply put, you could combine efforts to create and publish content. For instance, should you make a guest appearance in some of your competitor’s YouTube videos, you could benefit from the additional exposure to a pool of YouTube users who may never have heard of your brand before. In the meantime, your competitor could benefit from the surge in online traffic and YouTube viewers lead by the marketing of your appearance in the video. Furthermore, YouTube users benefit from engaging, unique and relevant content, making it a win-win scenario for everyone.
Make use of end screens and cards
You can often gauge and perceive your viewer engagement on YouTube by monitoring the amount of time spent by your audience watching your videos. Generally speaking, the longer a viewer spends watching your YouTube video the higher the chances are that he or she is interested in the subject matter of the video and is therefore of great value to him or her. Moreover, when viewers engage with your content, it leads to the case that they would be inclined to watch more of your content and videos. For this reason, Ben Givon points towards making the best use of cards and end screens to boost your YouTube views. Let us get straight into it and explore these two YouTube features one by one:
What are YouTube cards?
A YouTube card is a notification in the style of a banner, that shows up in the upper right-hand corner of the video that guides your viewers to similar content. It is a simple, and yet effective approach to benefit from high volumes of user engagement and market additional video content without diminishing the viewer experience.
Think about each card as a connecting link between your YouTube videos. In spite of the fact that you’re promoting your own material and content, you’re likewise guiding your YouTube audience to related content that they can find value from and engage with.
What are YouTube end screens?
A YouTube end screen, much like a card, attempts to guide your most engaged audience to more related content. It does what it says on the tin; an end screen shows up on your video towards the end, when YouTube audiences are most likely to be looking for the next video and content to watch and engage with.
As well as promoting relevant and engaging YouTube videos, Ben Givon proposes that you take advantage of and use an end screen to urge and persuade your target audience and subscribers to watch your content, engage with your channel and videos, and for those who are not already subscribed, to click the notification, like and subscribe buttons. The larger the YouTube audience you gather, the more users YouTube will inform when you post another video.
Create a blog article to go with every YouTube video
Posting regularly to a blog should already be an integral part of your online content marketing campaign, and if it isn’t, then you need to jump on the band wagon and create and publish regular blog posts to go alongside your YouTube content and videos. Of course, this demands that you invest more of your time creating more content, however, it can be very worthwhile if done correctly and effectively. It’s a simple method to acquaint your site visitors with your YouTube channel and content and increase viewership. Additionally, for your audience who would prefer to watch than read, the presence of a video is guaranteed to improve the overall experience for the user. Also, the best part about creating an accompanying blog post to go with your YouTube videos is that you know exactly what the content needs to be to stay relevant and engaging, which is what the YouTube algorithms are looking for when trying to rank video content on its SERPs (Search Engine Results Pages).
Furthermore, the benefits in terms of Search Engine Optimization (SEO) are also immense. According to Columnist Wesley Young, for searchengineland.com: “The presence of video itself affects the most important SEO ranking factor: content. Video is evidence of quality content, and as part of a media mix on a site, it helps send signals to search engines that your page or site contains rich media relevant to search requests. It is expected that search engines will continue to increase the ranking factor of including video as consumers demand video in search results. So, having video on your site will boost page rank.”
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Relevant and engaging content helps search engine algorithms to acknowledge that your content is relevant and valuable to searchers who are looking for content that includes your main keywords. Basically, by embedding video content from YouTube at the end of your blog articles you are essentially showing search engines that you are putting in that extra effort and work to offer valuable and relevant content to users. In return, you may receive higher Google Quality Scores and therefore place higher on SERPs.