Plenty of things have changed in the world of SEO. SEO experts are regularly checking new Google updates and exchanging techniques. However, SEO’s fundamental principles remain unchanged and are crucial for creating a solid foundation for successful optimization.
Let’s get started on some crucial steps to remember and follow:
Improve your website speed
And by this, I mean remove anything that somehow slows down your website. As you may already know, a slow-loading website is SEO murder. Slow websites irritate users and are likely to cause them to click away from the website. According to SEO expert Neil Patel, “a mere one-second delay in page load time can yield a whopping 7% loss in conversions.”
Loading speed has always been a crucial factor for Google for ranking websites. Essentially, if your website is taking forever to load, you are fighting a battle that you will never win. To improve your website’s loading speed, consider the following steps:
- Ensure all your images are optimized – check file sizes, compress your images, and use JPEG rather than PNG.
- Limit flash content – while flash content is great for adding interactivity to your website, it is usually bulky in size and will contribute to slowing down your page load speed. Reduce or fully remove flash content and look for HTML5 replacements.
- Use caching techniques – caching is a technique that allows you to store data that’s frequently used in ‘cached memory’. This means that requests for the same content get served from cached memory and speed up the whole data retrieval process. It can drastically improve your website’s performance.
Improve the quality of your content
“Write for humans first, search engines second” seems like solid and obvious advice. You would be surprised to hear that it’s not. Content creators are still using the old, outdated method of packing their content with singularly focused keywords rather than writing engaging content that focuses on long-term ROI.
Before you can expect your content to be appreciated by Google, it needs to be appreciated by your audience. Helpful and insightful content is far more interesting to your readers. It will help enhance their experience on your website and keep them returning for more.
Be consistent with your content. Create a disciplined content creation schedule and post at least once a week to keep your readers interested.
Create well-crafted meta descriptions
Another seemingly obvious thing to do that many webmasters and bloggers forget and ignore. A meta-description is your website’s face on Google since it’s the first thing users see when searching for something online.
Often, meta descriptions are written vaguely or with little effort as they appear seemingly unimportant compared to the rest of the text. Google pays a lot of attention to meta descriptions. Original, unique meta descriptions go a long way since duplicates can get you in trouble. Google penalizes duplicated content, and if you continuously duplicate other sites, you will not have long-term success on search engines.
The examples I shared above may seem like a common part of an efficient strategy. Still, people tend to forget about them when they are busy implementing other essential SEO practices. Make sure you have a concrete foundation first before tackling the big boys.